River sand has both the attribute of mineral resources and the attribute of ecological environment.River sand mining has a certain impact on the river environment and the surrounding environment.Strengthening ecological protection is one of the general principles that river sand mining management should follow in the new period of water ecological civilization construction.Based on the ecological protection innovation of river sand mining in Jiangxi province,this paper puts forward specific measures to implement ecological protection from three aspects of river sand mining planning,licensing and supervision,and looks forward to the development of ecological protection control and management.